Privacy Policy

Last updated: February 21, 2026

ReverseReady Media LLC ("we," "us," or "our") operates reverseready.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Site. Please read this policy carefully. By using the Site, you consent to the data practices described in this policy.

1. Information We Collect

Information You Provide Directly

We may collect personal information that you voluntarily provide when you:

Fill out a contact form (name, email address, message content)
Complete a questionnaire or request a free guide through our landing pages (name, email, phone number, zip code, age range, homeownership status, and other information relevant to reverse mortgage eligibility)
Submit feedback through our feedback widget
Subscribe to any email communications

Information Collected Automatically

When you visit the Site, we and our third-party partners may automatically collect certain information, including:

Device and browser information — browser type, operating system, device type, screen resolution, and language preferences
Usage data — pages visited, time spent on pages, click patterns, referring URLs, and exit pages
Network information — IP address and approximate geographic location
Cookies and similar technologies — see our Cookie Policy for detailed information

Information From Third Parties

We may receive information about you from affiliate marketing partners, advertising networks, and analytics providers. This information may include campaign identifiers, referral source data, and aggregated demographic information.

2. How We Use Your Information

We use the information we collect for the following purposes:

To provide our services — deliver the educational content and resources you request, including free reverse mortgage guides
To connect you with service providers — when you request a guide or complete a form, we may share your information with licensed third-party lenders or service providers who can assist you
To communicate with you — respond to your inquiries, send service-related notices, and provide requested information
To improve our Site — analyze usage patterns to enhance content, user experience, and site performance
To comply with legal obligations — fulfill legal requirements, enforce our terms, and protect our rights
For advertising and analytics — serve relevant advertisements, measure ad effectiveness, and understand user demographics

3. How We Share Your Information

We may share your personal information in the following circumstances:

Affiliate and advertising partners — when you click an affiliate link or submit a form requesting information from a lender, your data may be shared with the applicable third-party partner. These partners have their own privacy policies governing their use of your information.
Service providers — we may share information with companies that provide services on our behalf, such as hosting, analytics, email delivery, and customer support. These providers are contractually obligated to use your data only as directed by us.
Analytics and advertising networks — we use services such as Google Analytics and Microsoft Clarity to understand Site usage. These services may collect information about your browsing behavior across websites.
Legal requirements — we may disclose information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
Business transfers — if ReverseReady Media LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not sell your personal information to third parties for their own marketing purposes without your explicit consent.

4. Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar technologies to collect information and improve your experience. For comprehensive details about the types of cookies we use, how third-party cookies operate on our Site, and how to manage your cookie preferences, please see our Cookie Policy.

5. Third-Party Services

Our Site integrates with several third-party services:

Google Analytics — web analytics service that tracks and reports website traffic. Google Privacy Policy
Google AdSense — advertising service that may display personalized ads based on your browsing history. Google Ad Policies
Microsoft Clarity — user behavior analytics tool that captures session recordings and heatmaps. Microsoft Privacy Statement
Affiliate tracking networks — we use Everflow and potentially other affiliate platforms to track referrals and conversions. These platforms may set cookies on your device.

Each of these services has its own privacy policy. We encourage you to review their policies to understand how they handle your data.

6. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee its absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Contact form submissions and feedback are retained for up to 24 months unless you request earlier deletion.

8. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information:

Access — request a copy of the personal information we hold about you
Correction — request that we correct inaccurate or incomplete information
Deletion — request that we delete your personal information, subject to certain legal exceptions
Opt-out — opt out of certain data processing activities, including targeted advertising
Portability — request your data in a structured, commonly used, machine-readable format

To exercise any of these rights, contact us at contact@reverseready.com. We will respond to your request within 30 days (or within the time period required by applicable law).

9. California Residents — CCPA Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide you with additional rights regarding your personal information:

Right to Know — you may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, the business purposes for collection, and the categories of third parties with whom we share it.
Right to Delete — you may request deletion of your personal information, subject to certain exceptions.
Right to Correct — you may request that we correct inaccurate personal information.
Right to Opt-Out of Sale or Sharing — you have the right to opt out of the "sale" or "sharing" of your personal information as those terms are defined under the CCPA/CPRA.
Right to Non-Discrimination — we will not discriminate against you for exercising any of your CCPA rights.

To submit a CCPA request, email us at contact@reverseready.com with the subject line "CCPA Request." We may need to verify your identity before processing your request.

10. European Economic Area & UK Residents — GDPR Rights

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have the following rights under the General Data Protection Regulation (GDPR) and equivalent legislation:

Legal basis for processing — we process your data based on your consent (e.g., when you submit a form), our legitimate interests (e.g., improving our Site), or to comply with legal obligations.
Right of access — obtain confirmation of whether we process your personal data and receive a copy of it.
Right to rectification — request correction of inaccurate personal data.
Right to erasure — request deletion of your personal data under certain conditions.
Right to restrict processing — request that we limit the processing of your personal data under certain conditions.
Right to data portability — receive your personal data in a structured, commonly used format.
Right to object — object to processing based on our legitimate interests or for direct marketing purposes.
Right to withdraw consent — where processing is based on consent, you may withdraw it at any time.

To exercise your GDPR rights, email us at contact@reverseready.com. You also have the right to lodge a complaint with your local data protection authority.

11. Children's Privacy

The Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. Our services are designed for homeowners aged 62 and older. If we learn that we have collected personal information from a child under 18, we will take steps to delete that information promptly. If you believe we have collected information from a child, please contact us at contact@reverseready.com.

12. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) setting. There is currently no industry standard for how websites should respond to DNT signals. At this time, our Site does not respond to DNT signals. However, you can manage your cookie and tracking preferences as described in our Cookie Policy.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The "Last updated" date at the top of this page indicates when this policy was most recently revised. We encourage you to review this policy periodically.

14. Contact Information

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

ReverseReady Media LLC
Email: contact@reverseready.com