Cookie Policy

Last updated: February 21, 2026

This Cookie Policy explains how ReverseReady Media LLC ("we," "us," or "our") uses cookies and similar tracking technologies on reverseready.com (the "Site"). It describes what cookies are, the types we use, why we use them, and how you can manage your preferences.

By continuing to use the Site, you consent to the placement and use of cookies as described in this policy. For broader information about how we handle your data, please read our Privacy Policy.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They help websites recognize your device, remember your preferences, and improve your browsing experience. Cookies may be set by the website you are visiting ("first-party cookies") or by third-party services operating on that website ("third-party cookies").

Similar technologies include web beacons (also called pixel tags or tracking pixels), local storage, and session storage. These technologies serve similar purposes to cookies and are covered by this policy.

2. Types of Cookies We Use

Essential Cookies

These cookies are necessary for the basic functionality of the Site. They enable core features such as session management, form submission, and security protections. Without these cookies, certain parts of the Site may not function properly. Essential cookies do not collect personal information for marketing purposes.

  • Session cookie (PHPSESSID) — maintains your session as you navigate between pages; expires when you close your browser
  • Affiliate tracking parameters — stored in your session to ensure proper attribution when you request information from a lender partner

Analytics Cookies

These cookies help us understand how visitors interact with the Site by collecting information about page views, traffic sources, user journeys, and engagement patterns. The data collected is aggregated and used to improve Site content and performance.

  • Google Analytics (_ga, _ga_*, _gid) — collects anonymized data about page views, session duration, and traffic sources. Retention: up to 26 months. Google Privacy Policy
  • Microsoft Clarity (_clck, _clsk, CLID, ANONCHK, MR, MUID, SM) — captures session recordings and heatmaps to help us understand user behavior and improve site usability. Microsoft Privacy Statement

Advertising and Affiliate Cookies

These cookies are used to deliver relevant advertisements, track ad performance, and support our affiliate marketing relationships. They may be set by our advertising partners and affiliate networks.

  • Google AdSense (various) — serves display advertisements and may personalize ads based on your browsing activity across websites. Google Ad Policies
  • Everflow (ef_tid, ef_*) — our affiliate tracking platform uses cookies to attribute conversions and track the referral source when you request a free guide or interact with partner offers
  • Third-party lender pixels — when you are connected with a lender partner, their tracking pixels may set additional cookies on your device to measure conversions

Functionality Cookies

These cookies remember choices you make (such as feedback preferences or employee access mode) to provide a more personalized experience. They do not track your browsing activity on other websites.

  • Feedback widget state — stored in localStorage to remember whether you have dismissed or interacted with the feedback widget
  • Internal access flag — stored in localStorage to identify team members for internal feedback purposes

3. How Long Do Cookies Last?

Cookies have varying lifespans depending on their purpose:

  • Session cookies — deleted automatically when you close your browser
  • Persistent cookies — remain on your device for a set period (typically between 30 days and 2 years) or until you manually delete them
  • Analytics cookies — typically persist for 1–26 months depending on the specific cookie and provider
  • Advertising cookies — typically persist for 30 days to 13 months depending on the ad network

4. Managing Your Cookie Preferences

You have several options for managing cookies:

Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically configure your browser to block all cookies, block third-party cookies only, or delete cookies when you close the browser. The steps vary by browser:

  • Google Chrome — Settings > Privacy and Security > Cookies and other site data
  • Mozilla Firefox — Settings > Privacy & Security > Cookies and Site Data
  • Apple Safari — Preferences > Privacy > Manage Website Data
  • Microsoft Edge — Settings > Cookies and site permissions > Manage and delete cookies

Please note that blocking certain cookies may impact the functionality of the Site. Essential cookies cannot be disabled without affecting core Site features.

Google Analytics Opt-Out

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Ad Personalization Opt-Out

You can manage your Google ad personalization preferences at Google Ad Settings. Additionally, you can opt out of interest-based advertising from many participating companies through:

5. Third-Party Cookies

Some cookies on our Site are placed by third parties. We do not have direct control over these cookies. The third-party services we use and their respective privacy policies are listed in Section 2 above and in our Privacy Policy. We encourage you to review these third-party privacy policies for more information about their data practices and your options.

6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. The "Last updated" date at the top of this page indicates when this policy was most recently revised. We encourage you to check this page periodically for any changes.

7. Contact Us

If you have questions about this Cookie Policy or our use of cookies, please contact us at:

ReverseReady Media LLC
Email: contact@reverseready.com

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